FOR THE ARTISTS AT HEART
FOR THE ARTISTS AT HEART
FOR THE ARTISTS AT HEART
FOR THE ARTISTS AT HEART
FOR THE ARTISTS AT HEART

  • What if eyewear didn't feel so transactional?

  • We wondered: Could it be more inclusive, more transparent, more meaningful—and more fun?

    That’s how Baobab began.

    We believe eyewear should celebrate personal style, support your everyday, and fit your life—not a category. Designed with thought, built to be worn, and ready to move through the world with you.

    Welcome to eyewear that’s as bold, clear, and open as your view.

KEEP STARING
FRAME THE MOMENT
KEEP STARING
FRAME THE MOMENT
KEEP STARING
FRAME THE MOMENT
KEEP STARING
FRAME THE MOMENT
KEEP STARING
FRAME THE MOMENT

  • Eyewear should be fun. Full stop.

  • You shouldn’t need a fashion degree to find a frame that fits. We keep things accessible, surprising, and just a little playful—so you can always feel good wearing what you love.

    That’s the kind of eyewear we make here at Baobab.